What You Need to Know About Your TAG Heuer

TAG Heuer watches are highly functional timepieces. They off accuracy and technical innovation built it. They are equipped with chronograph and tachymetres, and have accessories galore. With all this innovation, questions are bound to arise about the functioning, the care, and the cleaning of this fabulous watch. Let me attempt to address some of these issues, and give easy to understand answers, in laymen's terms. First, let's talk a bit about the movements. A TAG Heuer chronograph features an automatic, self winding movement. When it is fully wound, the chronograph will function for 42 hours. Each movement of your wrist will motivate the rotor, and wind the springs, bottom line...no need to wind, except if it's not been worn in a while and is not functioning. That's the catch, the watch must be in motion to activate the centrifugal force needed to wind the mechanism. Here is our first question.

1. What do I do if my TAG Heuer watch stops working? Like I said before, you have a 42 hour window before your power reserve uses up. After this time, the watch will cease to function, and you will have to manually wind to restore movement. You can re-wind the TAG Heuer chronograph in one of two ways. You can simply put the crown in the first position and wind by hand, or you can re-activate the rotor by movements with your wrist. Either way, this type of movement needs routine to remain accuracy, and servicing by an authorized TAG Heuer service center is recommended every two years.

2. How do I set the time and date on my TAG Heuer? This matter can get complicated on even the simplest of designs, not to mention a complex TAG Heuer creation. Bear with me as I explain. The crown can be placed in three different positions. As you pull the crown out, the first stop indicates what I will call position 1. The second stop, position 2, and the third stop, position 3. Set your watch in position 1 if you need to manually re-wind. In this position all you have to do is to rotate the crown. Pull out the crown a bit more, and you are in position 2. This is where you set the date. In this position, you would turn clockwise on the crown, until getting to the proper date setting. One quick side-note about setting the date..never set this function between 8 p.m. and 2 a.m. Making these changes at the wrong time cause damage to the mechanism that runs the calendar. On to position 3. By fully extending the crown to position 3, you are ready to set time. You simply turn the crown either up or down to get to the correct time. When you're finished, remember to push the crown completely back into place and turn

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TAG Heuer Watches, Why We Love Them

Of all the watchmakers on the market, TAG Heuer is one of the most popular and well known brand names. In addition to them being one of the most innovative producers of chronographs in the watch industry, TAG timepieces are also some of the most stylish. They have focused on taking their watchmaking artistry entirely through their pieces; from the inside, out. Why do we love TAG Heuer watches so much? That question has several answers, but they all add up to amazing Swiss engineering and modern perseverance. Let's have a look at a few of TAG's most interesting creations and just what has made them the watchmakers they are over the years:

Some of you may not know this, but TAG Heuer has been in the watchmaking business since 1860. Edouard Heuer actually designed, created, and patented his first chronograph way back in 1882 and just 5 short years later he went on to patent the famous oscillating pinion, which is still used widely by watchmakers around the world. By the early 20th century, Heuer received another patent for his invention of the first dashboard chronograph. This "Time of Trip" chronograph was for use in aircraft and automobiles and would calculate the duration of any trip up to 12 hours.

Through the years, TAG Heuer has remained cutting edge and their innovative spirit has lead to many other firsts. In 1914, Heuer produced their first wrist watch chronograph and in 1916 the first Micrograph was introduced, which was a stopwatch accurate to 1/100th of a second. During the years between the 1930's and 1940's Heuer focused their efforts on making chronographs for the German Air force. These professional pilot's watches were highly advanced and all had two registers with a 30 minute capacity.

In the 1950's TAG Heuer became a bit more stylish with their collections. This is when the first watches created for well known retailer Abercrombie & Fitch were introduced. The Seafarer and Auto-Graph timepieces were specially designed for the retailer and offered special dials that had blue and green patterns, showing the low tides.

Through the 1960's and beyond, TAG Heuer continued to bring forth new and interesting watches. Many of these pieces feature groundbreaking technology and super ingenious crafting. Over the years TAG's became more and more popular with the ladies, as well. Their style has always been strong and elegant at the same time. So, why do we love TAG Heuer? They embody great watchmaking at its finest.

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